Expo City Events is the new app by Arnoldo Mondadori Editore on occasion of the Universal Exposition, highlighting all of the unmissable events in Milan from May to October 2015.
Expo City Events is organised in four thematic itineraries, selected in collaboration with Expo in Città, dedicated to the best of Made in Italy: Design, Food, Fashion & Beauty and Culture&Innovation. A rich collection of activities including openings, exhibitions, events, show-cooking and encounters with personalities from art, design and food, and organised in show-rooms, historical locations and sites across the city.
DESIGN
The magazine INTERNI has launched in the context of “Expo City Events”, and in cooperation with the City of Milan, an initiative called Design Meets Food. Milano Meets the World, an itinerary around the flagship stores and furniture showrooms that, for the occasion, have been transformed into places for encounters and performance against a backdrop of the excellence of Italian design and its gastronomic culture.
FOOD
Cooking is the principal protagonist of the “food” itinerary of “Expo City Events”, an exciting combination of good food and lifestyle. In fact, Milan is full of places committed to great food, with a vast range of opportunities also for those who want to learn about gastronomy. For enthusiasts and aspiring gourmets, “Expo City Events”, in collaboration with Philips, has organised courses at the Sale&Pepe New Cookery School.
FASHION&BEAUTY
“Expo City Events” will also cover fashion with a collection of events focusing on Fashion & Beauty. There is, as everyone knows, and indissoluble link between Milan and fashion that has created an industry that around the world represents the very best of Milanese business. Among the events on the programme, in June, “Icon Night”, an evening organised by the magazine Icon in collaboration with Philips.
CULTURE&INNOVATION
“Expo City Events” is also culture and innovation. The programme will include thematic itineraries dedicated to contemporary art with events at city’s the leading galleries, guided tours of architectural sites and historic buildings aimed at highlighting Milan’s artistic and cultural heritage alongside the important exhibitions that are already in the Expo in Città program, in collaboration with Electa.
“Expo City Events” is a system composed by a paper guide, the website expocityevents.it and the social profiles on Facebook, Twitter and Instagram.
The application will enable visitors to the city during Expo Milano 2015 to discover the many places, often unknown, where the excellence of the Milanese business system and Made in Italy flourish.